Introducing the
PROOF Intelligence
The Moderating
Consumer Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Preview the Report
Buy the Report

Introducing the
PROOF Intelligence
The Moderating
Consumer Report

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Preview the Report
Buy the Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

OUT
NOW

24.11.22

Introducing the
PROOF Intelligence
Craft Beer Report

OUT
NOW

24.11.22

4 surveys totalling 7,200 consumers and 40 brewers

Interviews with

400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed

Preview the Report
Buy the Report

Introducing the
PROOF Intelligence
The Future
of Cocktails

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

3 consumer surveys with
over 1500 respondents

Interviews with

Preview the Report
Buy the Report

Introducing the
PROOF Intelligence
The Future
of Cocktails

3 consumer surveys with
over 1500 respondents

Interviews with

Preview the Report
Buy the Report

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

The drinks
insight agency
that keeps you
ahead of the curve.


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BESPOKE TOOLS

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UNIQUE INSIGHTS

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INNOVATIVE SOLUTIONS

PROOF identifies key business opportunities in the drinks industry in the UK and Ireland. Using our award-winning insight tools, we empower brand owners and hospitality venues with the right information to gain a competitive edge.

SEE OUR TOOLS

With an unrivalled mix of consumer research, distribution analysis and competitor benchmarking, we track and forecast the trends that shape the market, giving you the tools to grow your business and take it to the next level.

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A set of tools that give you
a 360-degree view of the market.
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OUR TOOLS

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LOCAL

www.mylocaldelivers.com - 3 platforms marketplace for collection, delivery, table or room service orders

POURTRAITS

Attitude-based consumer segmentation

OUTLET

GB & IOI Outlet database & wholesale model

OCCASIONS

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MODE

Product trend tracker

PRODUCT

On Trade pricing tracker
www.mylocaldelivers.com
F&B digital ordering platform, powered by Hungrrr Ltd & used across the GB On Trade
Consumption occasions model
COMING IN 2023
Attitude-based consumer segmentation & community panel
GB ONLY, IRELAND COMING IN 2021
On Trade drinks product trend tracker
On Trade site database and wholesale model

On Trade product pricing tracker
GB ONLY

A mix of bespoke tools and
unique insights, blended with
a pinch of strategic planning.
The perfect cocktail, PROOF.


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HOW IT'S DONE

Our unique insights into the drinks market will provide you with unrivalled intelligence for strategic planning and decision making. Working across beer, wine, Champagne, spirits, cider and soft drinks, for both the On and Off Trade, we have a full view of the market and consumer landscape.
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CONSUMER BEHAVIOUR

Understanding your target audience is the key to any commercial decision. Having access to the full picture on consumer drinking habits will help inform your product development, ranging, pricing and trend adoption.

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LOCATION PLANNING AND SEGMENTATION

Knowing your area helps you decide where to move next. We will provide you with data on venues and drinks spending across Britain and Ireland to help you expand your business.

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COMPETITOR BENCHMARKING

Competitive advantage begins with knowing your competitors. Thanks to effective pricing reviews and competitor audits, we can provide you with the right tools to increase your margin and maximise your profits.

Send us your brief, we’d love to hear from you!

CONTACT US

Unrivalled insights covering every drinks category.
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WHO DO WE WORK WITH?

Don’t take our word for it, our case studies provide all the PROOF you need!​
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brand-bulmers
brand-domainelafage
brand-drygate
brand-jubel
brand-magners
brand-matthewclark
brand-menabrea
brand-mitchellsbutlers
brand-stonegate
brand-tennents
brand-walkerwodehouse

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Latest Posts

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Pricing for demo only

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Basic Plan
$37

Billed per Year

14 Days Free Trial
All Features Included
All Designs Included
Premium Support
Unlimited Sites
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Pro Plan
$78

Billed per Year

14 Days Free Trial
All Features Included
All Designs Included
Premium Support
Unlimited Sites
Auto Updates

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Ultimate Plan
$84

Billed per Year

14 Days Free Trial
All Features Included
All Designs Included
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Unlimited Sites
Auto Updates

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OUR TEAM

PROOF doesn’t just have access to great data, it has great people.
Our team of analysts come from a variety of backgrounds which drives diverse thinking and makes no challenge insurmountable.

CEO & Designer

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Our resident Aberdonian Alex studied International Hospitality Management at University and has worked with the hospitality industry in one way or another for almost a decade. His passion for wine led him to Bibendum in 2016 and he has been with the company ever since.

iOS Developer

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Our resident Aberdonian Alex studied International Hospitality Management at University and has worked with the hospitality industry in one way or another for almost a decade. His passion for wine led him to Bibendum in 2016 and he has been with the company ever since.

UX designer

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Our resident Aberdonian Alex studied International Hospitality Management at University and has worked with the hospitality industry in one way or another for almost a decade. His passion for wine led him to Bibendum in 2016 and he has been with the company ever since.

HOW DO I KNOW WHAT TOOLS OR SERVICES MIGHT APPLY TO MY BUSINESS?

Interested in finding out more?
Let us show you the PROOF
that we can take your drinks
business to the next level.


GET IN TOUCH
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Contact Us

Hopefully you’ve seen all the PROOF you need that we can help elevate a business like yours.
Send us your brief – we’d love to hear from you.
UK Office
109a Regents Park Road
London
NW1 8UR
Mon. – Fri. 8AM – 6PM
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