Introducing the
PROOF Intelligence
The Moderating
Consumer Report


1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

4 surveys totalling 1,500 consumers
and 40 no/low producers


Interviews with


Introducing the
PROOF Intelligence
The Moderating
Consumer Report


4 surveys totalling 1,500 consumers
and 40 no/low producers


Interviews with


1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

OUT
NOW

24.11.22

Introducing the
PROOF Intelligence
Craft Beer Report

OUT
NOW

24.11.22

4 surveys totalling 7,200 consumers and 40 brewers


Interviews with


400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed

Introducing the
PROOF Intelligence
The Future
of Cocktails


1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

3 consumer surveys with
over 1500 respondents


Interviews with


Introducing the
PROOF Intelligence
The Future
of Cocktails


3 consumer surveys with
over 1500 respondents


Interviews with


1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

PROOF Careers

We are always on the look out for bright, commercial, dynamic minds to join our team. If you see a role you’d like to apply for, or whether you’d just like to get onto our radar, we’d love to hear from you. We are always on the lookout for bright, commercial, dynamic minds to join our team. If you see a role you’d like to apply for, or whether you’d just like to get onto our radar, we’d love to hear from you.

WORK WITH AMAZING PEOPLE

At PROOF Insight we believe who you are and the life you want to lead is just as important as the work you produce. Everyone is on their own path, has their own story and unique experiences to bring. At PROOF we celebrate diversity of culture just as much as diversity of thinking

WORK WITH LOTS OF UNIQUE DATA

If you love nurturing 1st party data, sourcing 2nd party data and making the most out of 3rd party and open-source data, then PROOF Insight is the home for you. We turn myriad data sources into information, get that information into the hands of our subject matter experts and then marvel as they transform it into golden nuggets of insight.

HELP US TO BE BETTER, AND BECOME THE BEST YOU CAN BE

We will help you to reach your potential, whether you are with us for your entire career, or whether we are just a step along your career path. In return, we hope you can help us to get better every single day. We will invest our time and resource to help you unlock your full potential, whether through on the job experiences or through formal training. Do not waste a moment of your life doing something average, let us help you become the best you can be.

BALANCE IN EVERYTHING

The phrase ‘work/life balance’ implies work is bad, which is clearly not the case when you love your job and engage in something that excites you every week. Variety however is the spice of life! From being sat at a desk to skiing through a forest, from healthy foods to naughty treats, from moving fast to thinking slow. Doing 100% of anything will get dull in the end, so at PROOF we like to mix things up. Whether it’s meetings in a brewery; overnight stays at a winery; or playing crazy golf whilst drinking mocktails, there is an awful lot of lovely that PROOF Insight has to offer.


Sounds Perfect?


To view current vacancies, the link above will direct you to the C&C Group vacancies portal. Use the dropdowns on the portal to search and/or the ‘Keyword Search’ function, typing proof insight to find the roles we have available. If no roles with PROOF are currently available, register your interest via the portal to sign up for job alerts, or we can be in touch if we have anything we think you’d be great for!

Contact Us

Hopefully you’ve seen all the PROOF you need that we can help elevate a business like yours.
Send us your brief – we’d love to hear from you.
UK Office
109a Regents Park Road
London
NW1 8UR
Mon. – Fri. 8AM – 6PM