1. The
moderating
consumer
2. The
moderating
occasion
3. Soft drinks:
is there room
for innovation?
4. The
no/low
category
5. Channel opportunities
for no/low
6. Summary and conclusions
4 surveys totalling 1,500 consumers
and 40 no/low producers
Interviews with
4 surveys totalling 1,500 consumers
and 40 no/low producers
Interviews with
1. The
moderating
consumer
2. The
moderating
occasion
3. Soft drinks:
is there room
for innovation?
4. The
no/low
category
5. Channel opportunities
for no/low
6. Summary and conclusions
4 surveys totalling 7,200 consumers and 40 brewers
Interviews with
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