Introducing the
PROOF Intelligence
The Moderating
Consumer Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Introducing the
PROOF Intelligence
The Moderating
Consumer Report

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

OUT
NOW

24.11.22

Introducing the
PROOF Intelligence
Craft Beer Report

OUT
NOW

24.11.22

4 surveys totalling 7,200 consumers and 40 brewers

Interviews with

400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed

Join the Research & Insights team at PROOF

for an exclusive webinar, based on their recent groundbreaking report on Craft Beer in the UK

Gain strategic insight on package design, the impact of ABV and focusing your distribution and uncover the disconnect between craft beer consumers and producers based on PROOF’s extensive research.