Introducing the
PROOF Intelligence
The Moderating
Consumer Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Introducing the
PROOF Intelligence
The Moderating
Consumer Report

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

OUT
NOW

24.11.22

Introducing the
PROOF Intelligence
Craft Beer Report

OUT
NOW

24.11.22

4 surveys totalling 7,200 consumers and 40 brewers

Interviews with

400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed

Introducing the
PROOF Intelligence
The Future
of Cocktails

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

3 consumer surveys with
over 1500 respondents

Interviews with

Introducing the
PROOF Intelligence
The Future
of Cocktails

3 consumer surveys with
over 1500 respondents

Interviews with

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

News & Blog

halloween cocktails

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Drinks Industry News 26/10/22

Consumer spend in the on-trade holds steady in September Demand…

Beer Category, Drinks Industry, Drinks Market, Drinks Trends, Hospitality Industry, Premium Beers

Drinks Industry News 20/10/22

Energy support for households reversed This week, the newly appointed…

Beer Category, Cider Category, Drinks Market, Drinks Trends, Hospitality Industry

Drinks Industry News 13/10/22

Is working from the pub the new working from home?…

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Drinks Industry News 06/10/22

The on-trade gears up for the festive period With nearly…

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Drinks Industry News 29/09/22

Government’s mini-budget measures generally welcomed by the drinks industry Last…

pub energy bills

Drinks Industry, Drinks Research, Hospitality Industry, Wine Category

Drinks Industy News 22/09/22

Government’s energy bill cap scheme welcomed but more support needed…

Drinks Market, Drinks Research, Drinks Trends, Hospitality Industry, Wine Category

Drinks Industry News 08/09/22

Summer in the on-trade sees stable number of consumers and…

Beer Category, Drinks Industry, Drinks Market, Drinks Trends, Wine Category

Drinks Industry News 01/09/22

Fears for the winter as energy bills hit new high…

hospitality industry

Drinks Industry, Drinks Market, Drinks Research, Hospitality Industry, On-Trade

Drinks Industry News 25/08/22

Further potential disruptions for UK hospitality industry as strikes continue.…

nightclub drinks

Drinks Industry, Drinks Market, Hospitality Industry, On-Trade

Drinks Industry News 18/08/22

Restaurants & nightclubs have been the hardest hit channels over…

10/24