Introducing the
PROOF Intelligence
The Moderating
Consumer Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Introducing the
PROOF Intelligence
The Moderating
Consumer Report

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

OUT
NOW

24.11.22

Introducing the
PROOF Intelligence
Craft Beer Report

OUT
NOW

24.11.22

4 surveys totalling 7,200 consumers and 40 brewers

Interviews with

400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed

Introducing the
PROOF Intelligence
The Future
of Cocktails

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

3 consumer surveys with
over 1500 respondents

Interviews with

Introducing the
PROOF Intelligence
The Future
of Cocktails

3 consumer surveys with
over 1500 respondents

Interviews with

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

Our Vacancies

To view current vacancies, clicking any of our department icons below will direct you to the C&C Group vacancies portal. Use the dropdowns on the portal to search and/or the ‘Keyword Search’ function, typing proof insight to find the roles we have available. If no roles with PROOF are currently available, register your interest via the portal to sign up for job alerts, or we can be in touch if we have anything we think you’d be great for!

Contact Us

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