1. The
moderating
consumer
2. The
moderating
occasion
3. Soft drinks:
is there room
for innovation?
4. The
no/low
category
5. Channel opportunities
for no/low
6. Summary and conclusions
4 surveys totalling 1,500 consumers
and 40 no/low producers
Interviews with
4 surveys totalling 1,500 consumers
and 40 no/low producers
Interviews with
1. The
moderating
consumer
2. The
moderating
occasion
3. Soft drinks:
is there room
for innovation?
4. The
no/low
category
5. Channel opportunities
for no/low
6. Summary and conclusions
4 surveys totalling 7,200 consumers and 40 brewers
Interviews with
400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed
1. The cocktail
drinker
2. The rise of
pre-mixed
cocktails
3. On-trade
cocktails
4. Cocktails
across
channels
5. Cocktails
at home
6. How can I
promote my
spirits
brand using
cocktails?
7. Flavours of
the future
8. Summary
and
conclusions
3 consumer surveys with
over 1500 respondents
Interviews with
3 consumer surveys with
over 1500 respondents
Interviews with
1. The cocktail
drinker
2. The rise of
pre-mixed
cocktails
3. On-trade
cocktails
4. Cocktails
across
channels
5. Cocktails
at home
6. How can I
promote my
spirits
brand using
cocktails?
7. Flavours of
the future
8. Summary
and
conclusions