POURTRAITS
The first of its kind in the UK market, POURTRAITS is a pioneering three-channel segmentation for all alcohol categories, that identifies consumer behaviours, attitudes and spending patterns across the On Trade, Off Trade and third space. We regularly survey thousands of consumers on our POURTRAITS community panel.
KEY QUESTIONS
1. Who is my target audience?
2. What do they want to drink, and why?
3. How can I adjust my range to increase their spending potential?
SHORTLISTED
POURTRAITS community
IWC INNOVATOR OF THE YEAR 2018