Introducing the
PROOF Intelligence
The Moderating
Consumer Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

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Introducing the
PROOF Intelligence
The Moderating
Consumer Report

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Preview the Report
Buy the Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

OUT
NOW

24.11.22

Introducing the
PROOF Intelligence
Craft Beer Report

OUT
NOW

24.11.22

4 surveys totalling 7,200 consumers and 40 brewers

Interviews with

400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed

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Introducing the
PROOF Intelligence
The Future
of Cocktails

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

3 consumer surveys with
over 1500 respondents

Interviews with

Preview the Report
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Introducing the
PROOF Intelligence
The Future
of Cocktails

3 consumer surveys with
over 1500 respondents

Interviews with

Preview the Report
Buy the Report

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

Attitude-based consumer segmentation

POURTRAITS

POURTRAITS


The first of its kind in the UK market, POURTRAITS is a pioneering three-channel segmentation for all alcohol categories, that identifies consumer behaviours, attitudes and spending patterns across the On Trade, Off Trade and third space. We regularly survey thousands of consumers on our POURTRAITS community panel.

KEY QUESTIONS

1. Who is my target audience?
2. What do they want to drink, and why?
3. How can I adjust my range to increase their spending potential?

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SHORTLISTED
POURTRAITS community
IWC INNOVATOR OF THE YEAR 2018