Introducing the
PROOF Intelligence
The Moderating
Consumer Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Preview the Report
Buy the Report

Introducing the
PROOF Intelligence
The Moderating
Consumer Report

4 surveys totalling 1,500 consumers
and 40 no/low producers

Interviews with

Preview the Report
Buy the Report

1. The
moderating
consumer

2. The
moderating
occasion

3. Soft drinks:
is there room
for innovation?

4. The
no/low
category

5. Channel opportunities
for no/low

6. Summary and conclusions

OUT
NOW

24.11.22

Introducing the
PROOF Intelligence
Craft Beer Report

OUT
NOW

24.11.22

4 surveys totalling 7,200 consumers and 40 brewers

Interviews with

400,000 craft beer reviews from Pint Please and top 10 ranked brewers and beers revealed

Preview the Report
Buy the Report

Introducing the
PROOF Intelligence
The Future
of Cocktails

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

3 consumer surveys with
over 1500 respondents

Interviews with

Preview the Report
Buy the Report

Introducing the
PROOF Intelligence
The Future
of Cocktails

3 consumer surveys with
over 1500 respondents

Interviews with

Preview the Report
Buy the Report

1. The cocktail
drinker

2. The rise of
pre-mixed
cocktails

3. On-trade
cocktails

4. Cocktails
across
channels

5. Cocktails
at home

6. How can I
promote my
spirits
brand using
cocktails?

7. Flavours of
the future

8. Summary
and
conclusions

Category Archives: Drinks Trends

halloween cocktails
Drinks Market, Drinks Trends, Hospitality Industry, Spirits Category

Consumer spend in the on-trade holds steady in September Demand…

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beer prices
Beer Category, Drinks Industry, Drinks Market, Drinks Trends, Hospitality Industry, Premium Beers

Energy support for households reversed This week, the newly appointed…

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working in bar
Beer Category, Cider Category, Drinks Market, Drinks Trends, Hospitality Industry

Is working from the pub the new working from home?…

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cocktails
Drinks Market, Drinks Research, Drinks Trends, Hospitality Industry, Wine Category

Summer in the on-trade sees stable number of consumers and…

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wine
Beer Category, Drinks Industry, Drinks Market, Drinks Trends, Wine Category

Fears for the winter as energy bills hit new high…

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craft beer pub
Drinks Research, Drinks Trends, Hospitality Industry

Tough years ahead as UK economy forecasted to enter into…

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margarita
Beer Category, Drinks Trends, Hospitality Industry, Spirits Category

Small steps to help UK’s hospitality industry A small number…

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rtd
Drinks Market, Drinks Trends, Spirits Category, Wine Category

Ready-to-drink NPD sees more premium and higher ABV options As…

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on trade affected by rail strikes
Drinks Industry, drinks market research, Drinks Trends, hospitality news

Rail Strikes Strike Deliver Another Blow to Hospitality Industry Hospitality businesses…

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hospitality trends
Drinks Industry, Drinks Research, Drinks Trends, Off Trade

Events of the Jubilee weekend boost sales in the off…

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10/13